Since this was the first place Columbia Public Health prospective students would go for information, it needed to be special.
While I was integral in project managing the full Columbia University Mailman School of Public Health website, the new Admissions site was my baby from the beginning. Using Drupal 7 and basic wireframes, I and the developers built the website from the UI, wireframes, and more. Our team also created brochures in sync with the launch, featuring multiple variations of the brochure theme for different topics. Also, I created a video series highlighting some of the top graduate students at the school.
By the time we were finished, the Mailman School had a new brand identity for its admissions team online, in print, and in video within a few months.