As the Tommy Foundation continues to grow, it needs a website that better captures it’s excitement and market. As the VP or Marketing and TEch, I decided it was time for a proper responsive design, full events schedule, and some new ways of showing off the content.
The Tommy Foundation website had quite a list of challenges:
- The front page was aesthetically non-pleasing. Also, people found it hard to go where they needed to easily.
- The website backend, even though it was Drupal, was too complicated for non-users to create blog updates.
- The URLs for SEO were not set up to render well.
- We’re a small non-profit with very limited funds
After consulting with the team, I decided the best course of action was a WordPress site with some special modules. This would allow us to continue making changes going forward, and upgrade our marketing campaigns. The modules installed include:
- Revolution Slider for a better homepage experience
- Google Analyticator for monitoring traffic
- Google XML Sitemaps for SEO
- Hupso Share Buttons for Twitter, Facebook & Google+ for social media integration
- The Events Calendar for extensive Event Support
- Responsive Design to limit the need for extra modules
- WP Super Cache for speeding up the site
From the mission statement:
Founded in 2005 by parents of a child on the autism spectrum, The Tommy Foundation is an emerging voice for the autism movement receiving numerous awards including the Lancaster Red Rose award.
Today, the Foundation provides direct assistance to families, as well providing trainings to hundreds of students, professionals, PhD candidates and doctors to date. Serving as producers for the full length autism documentary “The United States of Autism, they also have thousands of individuals participate in events every year and partner with numerous organizations around the nation to serve their local communities.
The Tommy Foundation continually seeks to embrace individuals on the entire autism spectrum, educate families and individuals to handle the condition, and to empower all those who desire to advocate for the autism movement.