The mystical world of digital media and technology is becoming exponentially more complex for a wide stack digitalist. Experts push deeper and further into their silos filled with technical jargon, forming entire sub-cultures and cities around their skills, and leave behind a labyrinth of solutions (and problems) they never intended as they move deeper into their specialties.
People outside these digital walls need solutions. And then they come knocking at the doors to these confusing rabbit holes, who will they meet? Who will be their guide as they want to traverse multiple cities?
Enter the Wide Stack Digitalist.
The WDS is a guide through this sprawling new landscape, and they can help businesses, schools, governments, artists and more navigate the rapidly shifting environment. In fact, they’re a lot like a beautiful piece of art that finds you in life when you’re least expecting it. You may not know exactly what you were missing beforehand, or explain what you saw and needed afterwards, but you’ll immediately know one when you see them for the first time. And then, because they’ll take you to places you’ve never been before, you’ll never want to let them go.
They’re just that awesome.
[i] City names come from the large variations in the various stacks of processes unique to the silos. So, a “Film” and a “Video” may have some overlap (Lighting, Camera-work, Post Production, etc.), but “Website Creation” and “Film and Video” would not have any overlap in their processes really. Also, silos can be combined for effect of course, so “3D Animation” can be combined with “Film and Video” for commercial and other work. For intents of their processes and skills necessary to produce an end product, the overlap is significantly different enough to warrant their own silo. It’s difficult to establish precise guidelines at this point, but some common sense is helpful.
These city names (silos) as defined so far are (with further examples in parentheses):
Audio and Music (Recording and Production, Editing and Delivery)
Film and Video (Pre-production, Production, Post Production and Compositing, Marketing and Distribution)
3D Development (Modeling, Textures, Animation)
Software and Web Production (Database Level Integrations, OOP Structures, Front End Development, SEO and/or Marketing)
Social Media (Platforms with Full Metrics)
Print Publications (Conceptualization, Full Print Design, Photography)
Information Storage and Networking (Network Security, Hardware and Software Optimization, End User Support)
Physical Media (Signage, Expo Installations, etc)